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What is Marketing Automation?
“Marketing Automation” and “Sales Automation” are terms that have become quite prevalent on the web in relation to Marketing and Sales. Since those two tactics often intersect, it’s important to...
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What is Engagement Automation?
Engagement Automation (EA) is a system made to assist marketers and website owners to create on-going conversations with prospects, audiences, and customers across various channels. Rather than the...
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From Content Marketing to Retargeting 6 Tips
To demystify retargeting, first know that this is similar to remarketing—a method of advertising online for website traffic. You want your visitors to stay at your website and not bounce. The...
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5 Basic Steps to get started on an Email Drip Campaign
Unlike blast-and-batch email marketing, drip email marketing programs are effective since they provide a way through which marketers continue to communicate with their targeted audience. Drip campaigns...
View ArticleHow Retargeting Lifts Lifecycle Marketing To The Next Level
Retargeting users after they leave your site, particularly if they haven’t taken any action, is crucial to eliminating lost leads, and expanding the ability to create and retain customers. Lifecycle...
View ArticleHow Drip Email Marketing Works
There are plenty of tools in a digital marketer’s toolbox, but few pay as many dividends as a solid Drip Marketing Campaign, sometimes referred to as a drip series of emails.… Read the rest
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